Studding successive design tends and movements in the era following the Industrial Revolution, through case studies of significant paradigms, contributes to the understanding of the ideological challenges related to the creative process of design. Students become familiar with a variety of aesthetic tendencies in design and their historical context. Thus, they gradually acquire knowledge and visual perception, which are essential skills for their initiatives in matters of creation and design.
The course explores trends and movements in applied arts and design, starting with the movement of Arts and Crafts and extending to the contemporary period. The study of aesthetic choices as well as that of their cultural, social and political background aims to the understanding of the intentions and methods in design of objects, graphics and interiors. Fundamental ideological issues are examined such as the relation between fine and applied arts, the ambivalent, in the beginning, attitude towards technology, mechanical procedures and mechanization of the production, social visions, the local or universal character of design, the impact of the use of new materials, etc. The course comprises the following thematic units:
- “From the workshop to the industrial production (1870-1915)”: Arts and Crafts, Aesthetic Movement, Japonisme, Art Nouveau, Sezession, Jugendstile, Deutsche Werkbund
- “Avant-gardes. Movements and trends in European avant-garde, Ideology, social targets, intellectual content, aesthetic tends”: Italian Futurism, Russian Constructivism, De Stijl, Bauhaus
- “Trends and movements between two wars”
- “The spreading of modernism after the second world war. Impact and criticism” 5. Sixties: the design in the time of consumption and contest
- “Today’s trends. Brief survey of currents, trends and movements after the Sixties”: Post-Modern, Deconstruction in Graphic Design etc.