The content of the course is conceived by an interdepartmental committee assembling experienced academic staff of the University of the Aegean. The focus is on creative and innovative business subjects.
| Course | Subject |
| 1st | Introduction to Entrepreneurship |
| 2nd | Creativity & Innovation – Recognition of Opportunities |
| 3rd | Entrepreneurship, Business Environment, Leadership & Management |
| 4th | General Introduction to the Business Plan |
| 5th | Definition of the «new value» |
| 6th | Market Analysis - Tools and Techniques |
| 7th | Marketing & Sales |
| 8th | Positioning of new businesses |
| 9th | New Business’ Hiring and Human Resources |
| 10th | Negotiations & Networking |
| 11th | Operating new businesses: the Legal Framework |
| 12th | Financing tools for business support |
| 13th | Feasibility Evaluation |
Students are introduced to the notions of entrepreneurship via a scientifically documented framework. Emphasis is given to the writing of a feasible business plan integrating all theoretical notions taught during the course. At the end of the course the student will be able to write any business plan required in his professional life using reliable content via internet resources. He or she will be able to evaluate the originality and innovation of the business plan using analytical and design tools (SWOT, PERT, Business Canvas, etc) that are commonly used in the professional life.
Basic Textbooks
- Bilton, Chris (2007), Management and creativity: from creative industries to creative management
- Bruce, Margaret, Bessant, J. R., (2002), Design in business: strategic innovation through design
- Von Stamm, Bettina (2003), Managing innovation, design and creativity
Additional References
- Siropolis, Nicholas C. (1997), Small business management
- Sterman, John (2000), Business dynamics: systems thinking and modeling for a complex world
- Deitel, Harvey M.Deitel, Paul J., Steinbuhler, K., (2001), E-business and e-commerce for managers
- Laudon, Kenneth, C. Traver, Carol Guercio, (2004), E-commerce: business, technology, society
- Laudon, Kenneth, C. Traver, Carol Guercio, (2005), Case book to accompany E-commerce: business, technology, society